Homepage Content

Your site's homepage is easily the most important page in your site. It's a deal maker and a deal breaker. The homepage

• identifies you, your company, and your brand
  
• gives customers a sense of your mission, belief, style, and/or personality
• provides and overview of your products and services
• gives your customers a task (search, shop, watch, listen, etc.)
• sends your customers on their merry way to the desired page(s) of your site
  

So, what should you include on the homepage?

Products and Services

People visit your website to learn about your products and services. While it's good to know who's been hired (or fired) or what recent accolades your company has received, such news isn't your customer's focus. Give attention to your products and services instead.

Problem Solvers

When I'm evaluating a company, I could care less about the history of the employees. I need to know which team member will solve my current dilemma. Give each team member a specialty and attach them to a list of specialties on the homepage.

Search

If the breadth of content of your site warrants a search, include it in an obvious place.

Brevity

Remember to keep it short. Most web site readers skim. They don't have time to read long explanations, descriptions, and mission statements until after they've found what they're looking for.

Easy Navigation

Navigation isn't about style or cleverness. It's about ease of use. Make sure it's easy to get to the pages you want your customers to see.

A well designed homepage with the proper content will be sure to provide an efficient experience for your customers and keep them coming back for more.